LG Phones
Advertising / Training Materials
Sector:
Technology
Location:
San Diego, CA, USA
Year:
2012-2019













Description:
LG is a brand that believes in putting people first and sticking to the fundamentals. The purpose of these materials is to promote and train LG's sales team on a range of smartphones and showcase their innovative features to discerning consumers with keen sensibilities. LG's cutting-edge smartphones required dynamic training decks to drive sales success. Both print and digital materials feature captivating graphics, informative content, and an immersive visual experience to ignite the passion of the sales team and showcase the unique features of LG's smartphones.
From concept development to final execution, the designs were tailored to LG's brand identity and aimed to elevate its brand presence in the market. The design approach employed storytelling techniques to convey the message effectively. The graphics and content highlighted the benefits and unique selling points of LG's smartphones, such as effortless multitasking, intuitive controls, blazing-fast speeds, high-resolution cameras, access to the latest apps, and more.